Information Collected and How We Use It
We collect several types of information: Personally Identifiable Information and Anonymous Information.
1. Personally Identifiable Information
We collect personally identifiable information you voluntarily provide on online forms which may include contact requests, referral requests, appointment requests, bill payment, comments, and/or online surveys. Personally identifiable information can include name, address, phone number, email address, demographic information and any other information you may voluntarily provide. We will use your information to fulfill the purpose for which you provide it and for our business operations. While visiting our Sites, if you give us personally identifiable information to receive information from us, to pre-register for an event, or to pre-register for inpatient or outpatient services or otherwise, we will collect and store that personal data. If you give us personal data in order to pre-register for inpatient or outpatient services through an affiliate’s or third party’s website, the affiliate or third party may share the personal data with contracted service providers to verify the accuracy of the data and complete the registration process.
You agree that, should you elect to supply it, we may use your name, e-mail address, physical address, telephone number, or other data to communicate with you as described below.
By providing a telephone number, you expressly consent and authorize us, as well as any of our related affiliates, agents or contractors, to contact you through the use of any dialing equipment (including a dialer, automatic telephone dialing system, and/or interactive voice recognition system) and/or artificial or prerecorded voice or message. You expressly agree that such automated calls may be made to any telephone number (including numbers assigned to any cellular or other service for which you may be charged for the call) you provide. In addition, you expressly consent and authorize the receipt of text messages from us at any telephone number (including numbers assigned to any cellular or other service for which you may be charged for the call) you provide. By providing this express consent, you specifically waive any claim you may have for the making of such calls or texts, including any claim under federal or state law and specifically any claim under the Telephone Consumer Protection Act, 47 U.S.C. § 227. By providing a telephone number, you represent you are the subscriber or owner or have the authority to use and provide consent to call or text the number.
By providing your email address, you expressly opt-in to the receipt of email communications from us and our affiliates, agents or contractors for or related to medical goods or services, your account, and other services such as financial, clinical and educational information including exchange news, changes to health care law, health care coverage, care follow up, and other healthcare opportunities, goods and services. By providing this express consent, you specifically waive any claim you may have for the sending of such emails, including any claim under federal or state law and specifically any claim under the CAN-SPAM Act, 15 U.S.C.§ 7701, et seq. By providing an email address, you represent you are the subscriber or owner or have the authority to use and provide consent to contact the email address.
2. Anonymous Information
We may collect certain information by automated means. This information includes cookies, sensors, geo location, pixel tags, IP addresses and other similar technology. This information does not identify you, but is statistical data that provides generic information about your use of the Sites. This information helps us understand which parts of our Sites are visited most often and may be used to analyze trends, administer and improve the Sites, gather broad demographic information, personalize content and determine retargeting and remarketing.
Our web servers automatically identify computers by their IP addresses. We may use IP addresses to analyze trends, administer the Sites, track users’ movement and gather demographic information for aggregate use. For example, if you view specific pages or download information from specific pages on our Sites, we will track and add the number of your visits to the aggregate number of visits by all users in order to better design our Sites.